An explanation about how to use the Facebook Pixel feature to help FB figure out optimized ad placement. This was for an Ebay auction for a Buckethead CD.
Make the ad. It’ll cost $3 to $7, so it better be worth it. In the “Conversion” section, set the goal to get clicks. In that section, there’s a feature to create a “Pixel”. That’s FB’s term for a tracking pixel that you insert onto your landing page (your listing) that will make a request back to the FB server.
That’s how FB knows that someone clicked on a link.
Create the pixel, and then choose the option to insert the code yourself. Open a text editor like Notepad, and paste the code into it.
Extract the HTML code that looks like this:
<img style=”display: none;” src=”https://www.facebook.com/tr?id=16945590308812&ev=PageView&noscript=1″ width=”1″ height=”1″ />
It’s in between the NOSCRIPT tags. This is your pixel.
Go to your Ebay listing, and revise it. On the Description, click the HTML tab. Paste the HTML code into the listing, and save it.
Check your work by going back to the Facebook page, and clicking their button to send traffic to the landing page.
It should report traffic, and the little red dot should go green.
There’s another feature they push called Events, and, while I did set one up, I don’t think it’s required.
I used it on the Buckethead CD. Click the link and see how it’s doing.
I have to wonder if an external ad is worth it. There are internal promotional add-ons, like boldface type, an extra line of text, setting the start time, and running a sale to get the price to show up in red, with the original price
Story continued in Using a Facebook Ad to Promote a Buckethead Listing.